A website is built. It’s submitted to all the search engines. You even setup social media. And nothing happens. The phone doesn’t ring, you get no emails people don’t show up no sales. You wait and wait and still nothing.

This is where SEO comes in. In order for people to see your website you can:

1. Ask them to go to your website
2. Pay for clicks
3. Optimize your website to attract new visitors

The right combination may be all the above. The first step should be #3. Optimize for Search Engines. When you are building a website you need to make sure you have picked out your keywords, written original engaging content and obtained great original images. No website will perform without those elements.

The next step is to ask people you already know to visit. Have them look around. A website launch is an important element to get low click through ratings. (Get a good amount of time spent on your site and more pages visited.

Pay per click is also useful to attract people that would be looking for your goods and services.

I would imagine that anyone having a website built are looking for business or visitors. Websites are a window into your company or organization. The more people you can attract to your website the better off your site is working. That cannot be achieved without some form of marketing.

Here’s a quick Q and A:

Customer: I would like you to build a website.
US: What do you want this website to do for you?
Customer: Get new business.
Us: We build our sites with SEO in Mind and will do initial Search Engine Optimization.
Customer: That great so I don’t have to pay for SEO
Us: Not for the initial setup. There’s a lot more that goes into this. You need to research keywords and what they are doing for you. Backlinks to your site need to be built. New articles need to be written and images need to be updated.

This either leads to a no, a maybe or a yes. The time required to perform these tasks are vast and it could cost some good money. The results are not instant. In the long run, it will pay off. Only well-optimized sites get seen without pay per click.