Google Maps & Business Profile
How to Rank Higher on Google Maps in Palm Beach County
Google Maps results depend on relevance, distance and prominence. Here is what local businesses can actually control, and how to work on it step by step.
Owner, Cat60 Designs
Bill Connors
Bill Connors is the owner of Cat60 Designs, a website design and local search marketing company that has served businesses across Palm Beach County, Florida since 2017. He writes about website design, Local SEO, Google Business Profile and practical marketing for small business owners.
Illustrative stock photography
About Bill
Bill founded Cat60 Designs in 2017 to give Palm Beach County businesses a direct, honest partner for their websites and local visibility. Clients work with him directly, from the first conversation through launch and ongoing support.
His work covers custom website design and development, website redesigns, Local SEO, Google Business Profile and Google Maps optimization, Google Ads and lead generation. The articles on this site come from that hands-on work and are written for business owners rather than marketers.
Editorial approach
Articles on the Cat60 Designs blog aim to be practical and accurate. Where we describe how Google products work, we link to Google's own documentation. We do not publish invented statistics, fabricated case results or guarantees. If you spot something that is out of date, please let us know.
Articles
Articles by Bill Connors
10 articles
Google Maps & Business Profile
Google Business Profile Optimization: A Complete Guide for Small Businesses
Every field of your Business Profile, explained: what to fill in, what to avoid and how to keep the profile working for you month after month.
Local SEO
What Is Local SEO and Why Does Your Business Need It?
A plain-language explanation of local SEO: what it is, how it differs from regular SEO and why businesses that serve a specific area should care.
Digital Marketing
How to Generate More Leads From Your Business Website
You may not need more traffic. Practical changes that turn more of your existing visitors into calls and inquiries, from headlines to follow-up.
Website Design
Website Redesign vs. New Website: Which Does Your Business Need?
Refresh what you have or start over? The signs that point each way, the SEO risks of both and a practical way to make the decision.
Digital Marketing
Google Ads vs. Local SEO: Which Generates Better Leads?
Paid ads are fast and controllable. Local SEO builds lasting visibility. How each works, what each costs and when to combine them.
Google Maps & Business Profile
How Google Reviews Affect Local Business Visibility
Reviews influence both where you appear and whether people choose you. How they work, how to ask for them properly and how to respond.
Website Design
Ten Website Design Mistakes That Cost Small Businesses Customers
Hidden phone numbers, vague headlines, slow mobile pages and broken forms. Ten common mistakes, why they cost you customers and how to fix each one.
Local SEO
How Much Does Local SEO Cost for a Small Business?
Local SEO pricing varies widely. Here is what drives the cost, the common pricing models and how to judge whether a proposal is worth it.
Digital Marketing
A Digital Marketing Checklist for Palm Beach County Businesses
A practical, section-by-section checklist covering your website, Business Profile, listings, reviews, ads, email, social media and tracking.
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