Cat60 Designs Reputation Management
“Delivering Customers To Our Customers!”
Reputation Management is so important to every business. Companies either don’t know if their online reputation is good or bad. Most customers I talk to don’t care until it’s explained. As a business owner, I understand that all we have in business is our reputation. We earn our reputation every day, with every transaction. I hear business owners saying they don’t care about their online presence because all of their business is word of mouth. How could any business say that in this day of age? Online should be all businesses main focus for letting the world know you’re ready for business. Any SEO “specialist” that doesn’t say their main focus is on reputation is not worth investing in. I have some statistics from BrightLocal.
- 86% of consumers read reviews for local businesses (including 95% of people aged 18-34).
- Consumers read an average of 10 online reviews before feeling able to trust a local business
- 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year
- 57% of consumers will only use a business if it has 4 or more stars
- 80% of 18-34-year-olds have written online reviews – compared to just 41% of consumers over 55
- 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations
How Do You Look To Potential Customers
Why should businesses care about the way they look to people searching online? It’s hard to believe that I was once told by a potential client that they didn’t care about any online presence. He said it was a waste of his time and he would not spend one dime on anything website, social media marketing, or anything search related. I get it. Most people have been burned by SEO experts claiming they could take them to number one on Google. Those claims are true and untrue at the same time.
Potential customers look online at companies they will be doing business far more often than most business owner know. Most people now are programmed to read reviews of places they are looking for goods and services. Most people will not do business with a company if their rating is far lower than their competition. However, people also look at the first 10 reviews before making up their minds. If you have a low score like 3.8 stars out of 5 but your last 10 reviews were good, people will overlook the overall bad score and use your company if you’re #1 or #2 in the Google 3 Box.
Reputation Management And Search Engine Ranking
Google has a very complex algorithm. The 2 most important markers for Google is Reputation and Authority. Authority is created by links back to your website, and the ranking of the site linking back to you. The next most important thing is Reputation. Now the most important thing to a business is Reputation. If you do nothing else online make sure you get a handle on your reputation.
Reputation is made up of reviews. There are 3 top places where reviews matter. #1 is Google My Business, #2 is Facebook and #3 is Yelp. There are tons of Industry specific review sites but these 3 are most important to your reputation. Google puts local businesses in the Google 3 box mostly related to the company’s reputation. The Google 3 Box is the most important place for a local business to show up in. It’s all part of Google Maps and actually the first place most people look for local businesses. A good SEO specialist will be able to get you into the Google 3 Box within a month of working with you.
Help Your Website To Send Traffic
Besides getting people to call you or email you to do business, reputation management will drive traffic to your website. Since Google will give you a shot at the Google 3 Box more people will go to your website to read up about your goods and services. This will help you get to the front page and perhaps the top of page one organically. If you heard about organic ranking but don’t understand what that means, here you go. There are 2 ways companies show up on pages of search engines. Organic and Paid For. So knowing that I imagine you have a better understanding of the term Organically Ranked as being Google places you where they feel you deserve to be.
If your reputation and authority is good, you should show up locally in the Google 3 Box. It will mean more people will see your company online and go to your website. In a short time, you could wind up on the first page under the search term that will get you the most traffic, customers and sales.
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